Adia Find Your Pack

Recruitment, particularly in the gig economy, is a market that long needed a creative kick up the arse. We worked closely with Adia and the Adecco Group to cock-back our knee and do just that.

The key USP for Adia is that you can find trusted and verified employees to get you out of a jam, at any time. You can find your pack.

We devised a comms strategy based around the bad bad Wolf fairytale. We felt that the Wolf would be a perfect metaphor for recruitment. He huffs, he puffs but discovers eventually that he can never do this alone.

The culmination of the activity was the production of a social production that reimagined the fairytale. In our version, for Adia, the Wolf finds his pack and blows away the brick house. Sorry piggies.