- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
- • Choose Paradiset
Paradiset Choose Paradiset
Paradiset is a challenger supermarket based out of Stockholm, Sweden. They pride themselves on having fresh ingredients at a competitive price, with the ambition to help the entire country eat and shop more healthily.
The aim is to get the produce from the ground to the shelf as quickly as possible. With this idea of everything being organic and fresh, we opted for a raw-film-like quality to our shooting approach. We built an intimate story around a family and their shared love for food. The camera spent long dwelling moments on the food, giving the viewer plenty of time to see how fresh Paradiset can be.
The story is split between the store and the home, the food’s full journey from the shelf to the dining table.
We shot the entire advert in Stockholm, Sweden, the home of Paradiset. We utilised a mix of local talent and our core team to have a crew packed with talent and local knowledge.
We used a rich Swedish voice-over talent to ensure that we appealed to local audiences. We also provided localised versions for different markets around Europe, including the UK.
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