- • Three
- • Three
- • Three
- • Three
- • Three
- • Three
- • Three
- • Three
- • Three
- • Three
Three The Egg Came First
2021 was a whirlwind year in the world of social media. It had everything from flinging slices of cheese to a war of words between WAG’s
Telecoms giants Three approached us with an irresistable task; Show our audience a flashback of the year’s best memes. Make them laugh with a brilliant piece of social-first content.
Before any production could begin we needed to nail down the year’s top memes, viral moments and cultural shifts.
In amongst all of this activity, we needed a starting point and something to ground our piece in. 2021 was the year of the world record egg, which held the title of the most-liked Instagram post of all time. What better place to start?
We worked closely with an illustrator to bring the year to life on top of a physical egg as it spun freely on a platform.
We used a slick stop-motion approach to give our hero egg a loose but fluid movement as it turned throughout the video. We had our egg and the platform that it sits upon move at different speeds.
And who are we to argue? The video performed incredibly well on Instagram and has outperformed 90% of Three UK’s other organic content.
hello@tatatastudios.com