Rohlik There's magic in every bag

We were tasked with bringing to life a concept that’s been long understood from both the Rohlik team and its customers: there’s something magic about bringing fresh produce to the table in 30 minutes. It is unique to the Rohlik group and the excellent service they provide.

‘The magic bag’ explores this idea by demonstrating the freshness of Rohlik’s produce through a campaign that shows not just the quality of the ingredients but also the magic moments that a family can have when great food is available on demand. We go beyond the staples of freshly baked bread and pastries, to farm fresh meats and fish all the way to necessities like baby food and medicine.

The essence of the campaign is that the real magic is not just in what Rohlik does, but in what its customers are able to do with it – Rohlik is the engine that drives special family moments centred around great quality groceries.