- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
- • I'm Grocery Shopping
Wolt I'm Grocery Shopping
Wolt are transforming the online grocery shopping experience. Their diligent work has made the consumer experience so simple that buying your weekly groceries can almost feel automated.
That is why we chose to have our main cast members announce that they are grocery shopping despite their on-screen activity being anything but. As a team of creatives, we drew up a list of fun activities that could happen on screen that would surprise the audience. Our grocery shoppers were doing everything from nailing a 20ft street art mural to zip-lining over the Mediterranean Sea.
A large aspect of the Wolt brand look and feel is their mascot Yuho, a magical blue reindeer with an insatiable appetite and mischievous curiosity. This was our biggest Yuho-shaped easter egg yet. We worked with a show-stopping artist to create an abstract Yuho mural that gave us a visual we knew would win over the viewer.
We partnered with global giants Unilever and decided to feature some of the best products in their range; Magnum ice creams and Ben & Jerry’s. Knowing that we were featuring ice creams as our hero props, we were able to plan fun summer scenes and embrace Europe’s great outdoors.
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