- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
- • Where Brands Play
TikTok Where Brands Play
TikTok is building a platform that brands and agencies have long been waiting for… somewhere that they can play! We are long-term creative partners with Tiktok and this project was centered around their hero sponsorship of Euro 2020.
Where Brands Play is an invitation for brands and agencies to compete in creative challenges on TikTok. This ran for the duration of Euro 2020 and a live leaderboard kept the world up to date on who was showing the greatest creative chops.
This is a first of its kind so to ensure that we have a successful launch we enlisted the help of former England and Chelsea left-back Ashley Cole. Step by step he took us through the gameplan and explained how you enter, how to be your best selves and the prizes up for grabs.
Throughout the competition TikTok gave away branded swag. Being the coolest creator platform out there this wasn’t just any old swag from your local print shop. This is carefully considered, culture-first stuff that you’d want to have and sometimes must have.
We worked with two of the world’s best agencies in Neverbland and OKCOOL to create a seamless microsite that had no lag, was easy to use and condensed a whole lot of creativity into a healthy dose.
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