Lime Lime Gets London

Lime is on a mission to make mobility in your city smarter, easier and cleaner. This campaign was all about London, our city, and the role that Lime has to play in the lives of everyday people. We wrote three unique characters that covered the worlds of work, play and pump.

We knew that the delivery of our creative work would be out-of-home advertising in key population points of London – both static and digital movements were to be made.

We built a strong foundation for the campaign with a communication strategy that can be worked for any city that Lime prospers in. Lime Gets London is an agile line that can be interchangeable depending on when and how it needs to be used. Lime Gets London could be Lime Gets Sao Paolo, or Paris or Berlin. The one overriding thing that can not be changed is Lime and its obvious benefits to everyday life.

We worked with a photography team to capture an entire asset bank across our three character stories, each in backdrops that exclusively belonged to their world. These were then made into a range of print and digital OOH assets.